Sustain Ability Challenge and Live Better Challenge

Connecting people to nature: Can public challenges and competitions with high media visibility promote sustainable living in urban areas by building awareness, sharing information and through peer pressures? Objective: to understand the barriers and motivators to inspiring behaviour change towards sustainable living In 2012, Unilever ran a six-month research study called the Sustain Ability Challenge in 12 UK households in order to understand the barriers, triggers and motivators for sustainable living, [...]